https://www.emilybarner.co/contact daily 0.75 2025-01-03 https://www.emilybarner.co/home daily 1.0 2025-06-21 https://images.squarespace-cdn.com/content/v1/6025fc7e659d5a78f192526b/e95a1fb9-9b66-46a7-8c3d-699d51859488/IMG_7520.JPG Home - Hello, my name is Emily. https://images.squarespace-cdn.com/content/v1/6025fc7e659d5a78f192526b/1653099392218-GCVDFK41XN7IJ8AVT80C/Screen+Shot+2022-05-04+at+4.45.52+PM.png Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Home https://images.squarespace-cdn.com/content/v1/6025fc7e659d5a78f192526b/1735924464391-JTZSSZSOYWZNI181MC8J/Photoroom_20250103_091355.JPG Home https://images.squarespace-cdn.com/content/v1/6025fc7e659d5a78f192526b/ffab249c-2141-4aa3-aded-00566b5ce1f1/Screenshot+2025-06-21+at+12.12.29%E2%80%AFPM.png Home https://www.emilybarner.co/portfolio daily 0.75 2025-06-21 https://www.emilybarner.co/portfolio/moonlight-market monthly 0.5 2025-06-21 https://images.squarespace-cdn.com/content/v1/6025fc7e659d5a78f192526b/2d0f495b-3a52-4df9-924e-eecd35703d64/IMG_0244.JPG Portfolio - Moonlight Market - Moonlight Market When the sun goes down…Moonlight Market is a highly curated night market with offerings from home objects and fine jewelry to wearables and goods. https://images.squarespace-cdn.com/content/v1/6025fc7e659d5a78f192526b/58a2296d-db18-460b-b5b9-5ad18c304e3d/Screenshot+2025-01-03+at+9.21.46%E2%80%AFAM.png Portfolio - Moonlight Market https://images.squarespace-cdn.com/content/v1/6025fc7e659d5a78f192526b/fcce1714-1b2c-405e-b3fa-80caa599ba3e/Screenshot+2025-01-03+at+9.22.05%E2%80%AFAM.png Portfolio - Moonlight Market https://www.emilybarner.co/portfolio/public-goods monthly 0.5 2025-06-21 https://images.squarespace-cdn.com/content/v1/6025fc7e659d5a78f192526b/c7e90053-a0e0-4381-8c5b-a28cd71b3e58/Screenshot+2025-06-21+at+12.12.29%E2%80%AFPM.png Portfolio - PUBLIC GOODS - Public Goods Public Goods is a sustainable online marketplace that provides clean home essentials. Copy consistently reminds the consumer that they are taken care of, and so is the earth. https://images.squarespace-cdn.com/content/v1/6025fc7e659d5a78f192526b/6141d43a-a0f5-42b1-959a-f36fcfc9b779/Screen+Shot+2022-03-15+at+8.42.35+PM.png Portfolio - PUBLIC GOODS - Ad Copy Public Goods ad copy is formulated with key buzz words such as “sustainable” and “wellness” to accentuate the clean and eco-friendly practices and ingredients that the brand stands for. It is warm, knowable, casual, and elevated. https://images.squarespace-cdn.com/content/v1/6025fc7e659d5a78f192526b/43c9fd9f-5699-4517-a851-d9bc4347e06f/Screenshot+2025-06-21+at+12.11.57%E2%80%AFPM.png Portfolio - PUBLIC GOODS - PDP Web Copy for Public Goods is created to romanticize the product while clearly describing its properties and functionality. It demonstrates how to use the item in day-to-day life and highlights the sustainable practices that bring the product into the consumer’s home. It is both effortless and persuasive. https://images.squarespace-cdn.com/content/v1/6025fc7e659d5a78f192526b/29c77846-a827-41ae-99f7-1fb31088eaa0/Healthy+Stress+Relief.jpeg Portfolio - PUBLIC GOODS - Email Copy Public Goods email copy is designed to highlight key products, launches, sales, etc. Since email is often something you check at the start of the day, copy keeps this in mind and gently informs the consumer of the care they can take for their home and their bodies. https://images.squarespace-cdn.com/content/v1/6025fc7e659d5a78f192526b/34471028-bfe0-4c0f-9118-03875b856290/Screen+Shot+2022-03-15+at+9.15.50+PM.png Portfolio - PUBLIC GOODS - Packaging Copy Packaging copy for Public Goods is a simple formula of clean and concise names, descriptions, and call outs. It is short and to the point, reflecting the minimal packaging design and brand transparency. https://www.emilybarner.co/portfolio/kendrascott monthly 0.5 2022-12-19 https://images.squarespace-cdn.com/content/v1/6025fc7e659d5a78f192526b/7f6baf2b-2a00-4159-b237-ddd0e81e7f6e/Screen+Shot+2022-12-19+at+2.11.59+PM.png Portfolio - Kendra Scott - Kendra Scott Kendra Scott is a large scale jewelry brand that focuses on fashion, demi-fine, and fine pieces. Copy is crafted to feel expensive yet relatable, warm with a dash of cuteness. https://www.emilybarner.co/portfolio/zonswim monthly 0.5 2025-06-21 https://images.squarespace-cdn.com/content/v1/6025fc7e659d5a78f192526b/9cc2d701-718c-41be-a175-fc39defd28d6/Screen+Shot+2022-05-04+at+4.45.52+PM.png Portfolio - Zon Swim - Zon Swim Zon Swim’s brand voice was built for “the cool girl” from top to bottom. https://images.squarespace-cdn.com/content/v1/6025fc7e659d5a78f192526b/e7c4e932-63d9-4062-be18-cb4348b304c7/Screen+Shot+2021-11-10+at+5.26.47+PM.png Portfolio - Zon Swim - Email Marketing Promotional flyers nod to Zon Swim’s tone and aesthetic. This one in particular created a buzz amongst Zon’s customer base, with a click through rate of over 50%. Copy and graphics for this email were formulated to appeal to Los Angeles based customers in particular, as it advertised an LA based pop up for Zon Swim. https://images.squarespace-cdn.com/content/v1/6025fc7e659d5a78f192526b/0cb9ce04-e631-4da2-883b-45f516ac2ea2/Screen+Shot+2022-05-20+at+6.57.20+PM.png Portfolio - Zon Swim - Website Zon Swim’s “Our Story” page is an important contribution to the brand’s transparency and brand identity. A window is opened to the brand’s overall essence and story of sustainability and artistic nature. https://images.squarespace-cdn.com/content/v1/6025fc7e659d5a78f192526b/e9526224-2bcb-488d-a4b3-72146ad59370/Screen+Shot+2023-07-12+at+5.23.53+PM.png Portfolio - Zon Swim - Product Description Zon Swim’s product descriptions were made to be clear and concise, displaying all necessary information in order for the consumer to make an informed and confident decision when purchasing. https://images.squarespace-cdn.com/content/v1/6025fc7e659d5a78f192526b/3250fcbb-df1b-473b-983c-1419aec21ef5/Screen+Shot+2022-05-20+at+7.10.21+PM.png Portfolio - Zon Swim - Social Zon Swim’s social posts stay in line with the easy going, down to earth tone of the brand, fluidly explaining the importance of up-cycling here and always conveying the overall excitement of sustainability.