Public Goods
Public Goods is a sustainable online marketplace that provides clean home essentials. Copy consistently reminds the consumer that they are taken care of, and so is the earth.
Ad Copy
Public Goods ad copy is formulated with key buzz words such as “sustainable” and “wellness” to accentuate the clean and eco-friendly practices and ingredients that the brand stands for. It is warm, knowable, casual, and elevated.
Email Copy
Public Goods email copy is designed to highlight key products, launches, sales, etc. Since email is often something you check at the start of the day, copy keeps this in mind and gently informs the consumer of the care they can take for their home and their bodies.
PDP
Web Copy for Public Goods is created to romanticize the product while clearly describing its properties and functionality. It demonstrates how to use the item in day-to-day life and highlights the sustainable practices that bring the product into the consumer’s home. It is both effortless and persuasive.
Packaging Copy
Packaging copy for Public Goods is a simple formula of clean and concise names, descriptions, and call outs. It is short and to the point, reflecting the minimal packaging design and brand transparency.