Zon Swim
Zon Swim’s brand voice was built for “the cool girl” from top to bottom.
Email Marketing
Promotional flyers nod to Zon Swim’s tone and aesthetic. This one in particular created a buzz amongst Zon’s customer base, with a click through rate of over 50%.
Copy and graphics for this email were formulated to appeal to Los Angeles based customers in particular, as it advertised an LA based pop up for Zon Swim.
Website
Zon Swim’s “Our Story” page is an important contribution to the brand’s transparency and brand identity. A window is opened to the brand’s overall essence and story of sustainability and artistic nature.
Product Description
Zon Swim’s product descriptions were made to be clear and concise, displaying all necessary information in order for the consumer to make an informed and confident decision when purchasing.
Social
Zon Swim’s social posts stay in line with the easy going, down to earth tone of the brand, fluidly explaining the importance of up-cycling here and always conveying the overall excitement of sustainability.